The Writing Learning Curve

By Joan Fitting Scott

I’ve been writing in my head since I turned seven. As a pre-teen I starred as the nubile, leggy young heroine in a movie that ran continuously through my mind-with popcorn and previews! Oddly, my character’s last name was Scott.

Though I started and stopped writing several novels over my post-teen years, it wasn’t until 1996 that I began to sell some pieces to trade magazines and newspapers. I wrote about medicine, restaurants, real estate and local affairs-but not very well, I now know. Two years ago, I joined a local critique group and discovered that although I had sold, I still had room for improvement. Then I learned what I needed to learn.

People tell new writers they need to write, write, write and read, read, read to get better at their craft-as if that were all it takes. There’s more to developing marketable writing than that, however. What else does a novice need to do to master the trade?

Reading is good writer training; reading the right material is even better. When I began to be an earnest student of writing several years ago and not a mere dilettante, my more learned cohorts gave me a list of books to plow through.

At the top of the list was The Elements of Style, by William Strunk, Jr. and E. B. White. Although the book measured a mere 71 pages, I spent more time looking at it and skirting it than forcing myself to open it. I wasted a full year dithering. After all, it looked so… turgid. When I finally read “the little book,” as Strunk called it, I found it anything but turgid, and a real page turner. A compilation of simple rules of usage and principles of composition, the book is invaluable. If followed, its tenets produce writing that is clear, concise and bold. The book’s best tip is three words long. “Omit needless words,” Strunk told his students. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”

Another page turner is William Zinsser’s On Writing Well. I particularly benefited from Zinsser’s admonitions about verbal clutter. Like Strunk and White, Zinsser favors bold writing. He hates the doublespeak pervading business and government writing. Say what’s on your mind, he urges in this warm and humorous book. If you “bob and weave,” as Zinsser puts it, your readers will have long since fallen asleep. “Writing is an act of ego, and you might as well admit it,” he writes.

A third book, Make Your Words Work by the late Gary Provost offers lessons for tight writing and a series of exercises to reinforce them. Provost even threw in some “coffee breaks” to break up his text. (No, I’m not going to tell you what that means. You’ve got to read the book and find out for yourself.) Provost’s book reminded me to use a strong verb rather than a weak one with a helping adverb and to vary my sentence lengths. It prompted me to examine my work for adjectives that tell, turning them into verbs that show.

To write better, read Zinsser, Provost and Strunk and White-more than once. These books are great reads. How could they not be when written by the best? Then visit the library or talk to colleagues to learn about other useful titles. I envision my writing reading project as a lifelong daily commitment, just like my exercise program.

As the song says, “Brush up Your Shakespeare.” Substitute “grammar” for “Shakespeare” and you’ve got the drift. I’ve seen colleagues with a real voice and zero skills-a big mistake, easily corrected. When you submit something for publication, your first reader will be the publication’s editor. If you can’t get past the editor, you’ll end up floating face down in the slush pile. A glaring grammatical gaffe won’t help you swim by.

While I’m still learning myself, I like to think my grammar is better than it was several years ago. That would be because I’ve recently completed an online grammar course. Offered by WritersOnline Workshops.com, presented by Writer’s Digest, it kept me busy in my free hours all of one summer. I’ve read every one of the six lectures offered many times since the course ended, and refer almost daily to a summary cheat sheet offered by my instructor. WritersOnline Workshops also offers Form and Composition and Creativity and Expression in its Basics series. I came across another grammar course the other day; find it at www.absoluteclasses.com/Gregory/gregory.htm.

Each type of writing has its own structure. Travel writing differs from fiction, a personal essay is not like poetry. Study the differences before tackling the genres. I took an excellent online travel writing class from Gotham Writers’ Workshop-Gotham offers courses in playwriting, memoir and general nonfiction writing as well-and I frequently refer to the lectures I downloaded. Zinsser also does a good job describing sports, memoir, science and technology, travel and business writing in On Writing Well. WritersOnline Workshops offers courses in poetry, fiction and children’s writing, among others. If you can’t find help learning how the genres vary, it’s because you haven’t surfed the web. Help is out there.

Learn the business. While we spend lots of time reading and critiquing in my critique group, now that I’m on the board of directors I plan to suggest we devote a few minutes each meeting to fielding members’ questions about rights, formatting, etc. Reading and writing in a vacuum does little to help newcomers get published if not supplemented with an education about the “biz.”

I’m one of those people who have to know what goes on at the other end of the email chain. Accurately anticipating what your submission recipient is looking for lands you the assignment. That can only be accomplished through learning the environment in which she works. Guides like The Everything Get Published Book by Peter Rubie address such nuts and bolts as query letters, contracts, marketing and editorial meetings. You’ll learn what “print run” means, what “sell through” signifies. Make a Real Living as a Freelance Writer: How to Win Top Writing Assignments by Jenna Glatzer has an appendix on useful jargon. Books like these help you talk the talk and walk the walk. Read them.

Another way to learn how publishing works is to attend writers’ conferences. I’ve been to two: the Oklahoma Writers’ Federation Writers’ Choice Conference in Oklahoma City and a shorter one, Writing to the World, put on by the Trinity Writers workshop of Bedford, Texas. Each offered a roster of experts addressing everything from using a spread sheet to track submissions to how to prepare a book proposal. Both conferences gave me the opportunity to hobnob with the pros and ask questions. I took notes and listened attentively. I learned a lot. I haven’t yet ascended to the Maui Writers Conference, but I’m working on it! Novel and Short Story Writer’s Market lists conferences by region, giving dates, costs and contacts.

It also helps to subscribe to online newsletters like writersweekly.com. Angela Hoy’s publication helps unwary writers identify, avoid and/or confront (nicely, of course) the occasional publishing shark, slow payer or no payer. She links writers looking for sources and quotes to those who can help them. Her publication maintains a high level of professionalism and even lists markets.

Finally, act as if you’re going to succeed. This is, of course, harder work than all of the foregoing. Telling yourself that it can happen, that you can be a regularly published writer is essential to the self-esteem and consequent motivation necessary for success. When the queries and submissions go out into cyberspace and an eerie silence follows, doing your ego push-ups will keep you cranking out the articles and stories. Then you should put on your thick skin and make yourself write some more. Seek support and advice from a good critique group. Keep ten queries out there at any given time and develop a submission tracking system. These are the things you have to do to keep the soul fires burning when the going is tough.

So read, read, read and write, write, write, but do so in an informed manner and to a specific end. Read about writing, practice good grammar, compare the genres and learn the business. Make a learning plan and execute it. And stay pumped, whatever it takes.

I forged an education program a couple of years ago. Still in the throes of execution, I’m becoming a bit better as a writer. When I look at my writing of a few years ago I wonder how some of it made it to publication. My writing of today has improved considerably.

Writing is like any other profession, requiring constant study and goals for excellence. If you do it right, it’s a lifelong process. And a fun one.


Joan Fitting Scott is the author of Skinning the Cat: A Baby Boomer’s Guide to the New Retiree Lifestyles available at www.joanfittingscott.com.

San Diego Authors’ Day Offers Help to Overcome Self-Publishing Stigma

By LinDee Rochelle

San Diego Authors’ DayThe Internet has again ignited the book self-publishing flame for writers who are tired of rejection from traditional publishers, or want more of the royalty pie, or more creative control. But despite recent reports to the contrary, publishing a book—that sells—is not as simple as write, click and voilà. Authors’ Day in San Diego on January 25 helps emerging authors recognize and avoid dangers, not only in the new self-publishing era, but in their books.

Some of Southern California’s most prolific and knowledgeable authors and publishing industry experts converge for a day of eye-opening seminars. Again, the fourth annual event precedes SDSU’s Annual Writers’ Conference, both at the DoubleTree Hotel in San Diego/Mission Valley. This year’s lineup includes publishing guru, Dan Poynter, public relations expert, Penny Sansevieri, and luncheon speaker, Elle Newmark, a new author who boldly burst on the scene in December with an innovative, virtual book launch party concept.

Authors’ Day, presented by Infinity Publishing based in Pennsylvania, is open to all writers regardless of with whom or how they have published. The all-day event begins with a networking continental breakfast at 8:00 am, lunch at noon, and concludes with an “Ask the Experts” Q&A session followed by door prizes, at 4:45 pm. Deadline for the $80 early-bird registration is January 14; subsequent registration is $100, and $120 at the door. Schedule and registration form are online at www.AuthorsConference.com. Conference contact: Alex Hawley, alex@infinitypublishing.com, or call 610-941-9999.

“In past decades poor printing methods and dubious publishers made paupers of many self-publishing authors, but that was only part of the problem,” says John F. Harnish, co-director with Jane M. Martin. “Readers demand quality and many self-published books were simply not good.” Anyone can have a book published—sometimes even for “free” on a do-it-yourself website. But every field has its “experts” for good reason—publishing is no different. A good writer may not be artistic enough to create a compelling book cover design or know what makes a fascinating title, which are paramount to attracting readers. Without expert direction, most will fail to sell books beyond family and friends.

Authors’ Day experts offer writers serious about selling books the essentials in editing, formatting, distribution, promotion, and creative marketing, and help solve the Internet’s intricate mysteries that affect their books. Rounding out the conference are San Diego-based professionals, Bob Goodman owner of Silvercat publishing services firm; Jeniffer Thompson, author and owner of Monkey C Media web and print design company; Paulette Ensign, author and founder of Tips Products International; and LinDee Rochelle, author and owner of Penchant for Penning writing, editing and PR firm.

Ever asked a POD publishing company how many free books you get by publishing with them?

“If I publish with you, how many free copies of my book do I get?”

This is perhaps one of the most common questions that print on demand book publishing companies must answer from anxious, and inquiring authors. What most authors don’t realize when hearing “yes we do” is that those copies are anything but free. The cost of your free copies are usually grossly inflated, and they’re factored into your initial setup fees. Some POD printers may even price those books higher than if you’d purchased them separately!

Publishing your book using print on demand technology is a great benefit to authors struggling to self publish, promote and distribute their books to online retailers and bookstores. But at the same time, you must compare and choose your book publisher wisely. When signing a new author, a POD publisher may offer tempting bells and whistles up front, hoping to get the author excited about signing with them. Although the “free” books seem like a great deal at first, you’ll find that you probably would have saved some money to put towards your marketing efforts by not signing with them.

Many POD publishers hope that you’ll sign on to claim your “free” books because while they HOPE you’ll buy copies from them later, there’s no way to GUARANTEE that you will (other than your “free” copies). Whether they offer you 5 “free” copies or even 50 “free” copies, the cost of those books are already included in your setup fee so in the end you are actually buying those 5 or 50 copies.

There are print on demand companies that offer a wide range of services, but take time comparing your options to find the publisher that will help you carry out your unique vision.

How Publishing a Book Can Earn Your Business More Money

As a business professional you have special knowledge in your field whether it be investments, real estate, finance, or even retail. Publishing your business knowledge into a book is an effective way of establishing you as an expert in your industry.

Many professionals focus on the potential income derived by the direct sales of books but the benefits extend far beyond that. Writing a book is a time consuming process of collecting your thoughts, organizing your topics, and editing your book into a final polished product. Taking into consideration an average advance from a major book publishing company and the hours it will take to write the book, you’ll find that this one act will earn only earn you about what a minimum wage employee makes.

So why are so many professionals taking the time to write and publish a book? The truth is you’ll earn more indirect than direct income from being published.

According to RainToday.com’s “The Business Impact of Writing a Book,” a survey of more than 200 professionals who’d published at least one business book revealed:

  • Median direct income was $34,000; median indirect income – from more speaking engagements, ability to generate more leads, charge higher fees, close more deals, etc. – was $100,000
  • 84% of authors reported a strong or very strong influence on their ability to stand out against competitors
  • 63% of authors reported a strong or very strong influence on generating new clients
  • 96% of authors said publishing a business book affected their professional practice either positively or extremely positively

Ready to fire up that laptop now?

Self Publishing your Book? Consider adding an Index

You have devoted a tremendous amount of energy and time into writing your book. Will your readers be able to find anything in it?

A good index can actually boost the sales of your book. The table of contents gives readers an overview of what’s in the book and how it’s arranged. But what if someone wants to find something specific? More importantly, what if they won’t even buy the book unless they find that information? Did you know that many libraries won’t acquire a nonfiction book unless it has an index?

Before finalizing your manuscript decide who’s going to write the index. Some authors enjoy indexing their own books and have a knack for indexing, which is a specialized form of textual analysis and writing. Others don’t. Deciding whether to hire a professional indexer is a lot like deciding whether to hire a plumber. Your decision will be based on many factors: whether you know anything about plumbing, whether you have the time, whether you enjoy that sort of work, and so on.

A professional indexer can lift many of your burdens, because she or he will

  • know what your book publisher requires,
  • meet the publisher’s tight deadline,
  • free up your valuable time, and
  • tend to produce a more objective index.

If you think you’d like to take a crack at it, be sure to ask your editor for indexing guidelines (or read the indexing chapter of The Chicago Manual of Style) and the names of a few indexers, as a fallback. While your manuscript is being copyedited and then typeset, pick a book from your bookshelf and try indexing it. If indexing overwhelms you, it’s better to find that out as early as possible, so you’ll have time to line up a professional. Then you can devote your time to writing your next book!

Editorial Pet Peeves – Our Top Picks

When put to work, copyeditors are very patient and forgiving readers. They jot down details and fix subtle errors to help you present your readers with the most polished and professional version of your book possible.

Below are the common errors that have made our “Top Pics,” most of which will make a book editor reach for their red pens every time:

Punctuating Dialog: One of the most common mistakes an author can make is punctuating dialog incorrectly — and if it happens once, it’ll probably happen many times. Here are a few simple things to check for when punctuating dialog:

1. Quotation marks should surround only the text spoken by a character — not the attribution (he/she said), and not reported speech (I told him yes).

incorrect: “The apple tree is too tall to climb, he said.”
correct: “The apple tree is too tall to climb,” he said.

2. When a character ends a statement, use a comma instead of a period if the sentence continues after the dialog. Similarly, if any text introduces the dialog, a comma precedes the quotation.

incorrect: “That is a tall order.” She said. He turned to me and said. “I don’t want to go home.”
correct: “That is a tall order,” she said. He turned to me and said, “I don’t want to go home.”

If a complete sentence follows the dialog, it is safe to use a period.

incorrect: “I’m a private eye,” my cigarette glowed in the dark room.
correct: “I’m a private eye.” My cigarette glowed in the dark room.

3. Punctuation (including question marks and exclamation points) lives inside the quotation marks.

incorrect: “Is there really a rainbow over there” she asked? “That’s amazing”, she yelled!
correct: “Is there really a rainbow over there?” she asked. “That’s amazing!” she yelled.

Dangling and misplaced modifiers: Although the name might sound intimidating, they are simply descriptors that have lost their way in a sentence, so that they no longer explain what the writer intended. A dangling modifier seems to have no subject at all, whereas a misplaced modifier wants to be adopted by a new one. The easiest way to avoid this trap is to keep related words close to each other within a sentence.

incorrect: Being Saturday night, the student decided to procrastinate.

Being Saturday night is a dangling modifier — it has no subject, and so it seems that the student = Saturday night.

correct: Since it was Saturday night, the student decided to procrastinate.

incorrect: My phone has a specific ringtone for my girlfriend that sounded chipper.

That sounded chipper is a misplaced modifier — it’s been separated from its subject, a specific ringtone, and instead, seems to imply that the speaker has a harem of girlfriends, but only one who sounded chipper.

correct: My phone has a specific, chipper-sounding ringtone for my girlfriend.

Homophone (or homonym) confusion: This is so rudimentary that it almost shouldn’t be considered a pet peeve, but it’s everywhere! Of course, many people have difficulty remembering the differences between words that sound alike, such as to/too/two, farther/further, and your/you’re; it’s harder to be patient with mistakes involving less common words that sound similar, but mean very different things, such as so/sew, cereal/serial, idle/idol, and except/accept. Many of these errors are made when an author is writing quickly and relies on a spelling checker alone to catch his or her mistakes; others stem from a lack of understanding of the words’ meanings. There are two techniques to help reduce homophone confusion:

1.) Read your manuscript multiple times, and have as many people as possible read and critique it.
2.) If you have any doubt about the spelling or use of any word, look it up in a dictionary.

incorrect: For a different prospective, I asked my dad, formally a minor, if a mining cart would need duel break peddles to keep access wait stationery. I listed to what I herd with wrapped attention.

correct: For a different perspective, I asked my dad, formerly a miner, if a mining cart would need dual brake pedals to keep excess weight stationary. I listened to what I heard with rapt attention.

Cliché Confusion: Overuse of clichés is bad enough on its own, but cliché confusion is a surprisingly common, and funny, phenomenon. An expression is generally considered to be a cliché when it is used so commonly that it is familiar or tired; although clichés weaken writing, giving it a staleness and predictability (qualities most writers hope to avoid!), they do sometimes have a role to play in character dialog or other specific instances. When writers grow careless, however, a cliché can morph into an ugly mess that makes its author look silly. Although some resources (such as the Cliché Finder at http://www.westegg.com/cliche/) exist that can help you “keep all your ducks in a row,” — but not “in one basket” — the best rule of thumb regarding clichés is “when in doubt, leave it out.”

Learn more about Book Editors and Copyediting Services.

Understanding How Virtual Inventories are Reflected in your Royalty Statements

The internet has allowed online retailers to have a virtual inventory of a wide range of products for offer online shoppers. In a recent Writer’s Digest article, Infinity author Gordon DePottie did an internet of his name to see what would pop up on Google. To his surprise, he found his published novels, The Ghost Platoon and Death Lost Death Found, listed on several website virtual bookstores, such as: alibris.com, BUY.com, and TEXTBOOKX.com. What was most disturbing was that the virtual bookstores showed several copies of his books, both new and used, available for sale on the internet at deeply discounted prices. This was especially alarming to Gordon since his monthly royalty statements didn’t reflect these wholesale orders for his books.

Many online bookstores don’t actually purchase and stock any of the books they display in their virtual inventory. This “virtual stock” showing how many copies of a book are available for their customers to purchase is created to mimic brick-and-mortar stores where it’s easy to identify popular books and on-shelf inventory.

When an online bookstore receives an order for a book they have listed on their site, they place an order for a single copy of the book from Ingram, and then Lightning Source prints the book. The book is then shipped to the online bookstore, and they, in turn, send it to the customer. The customer pays the online bookstore, the bookstore pays Ingram, Ingram pays Lightning Source, Lightning Source pays the book publisher for the right to produce the book, and then the book publishing company pays the royalty on the selling price of the book to the author.

Many online bookstores only have a virtual inventory of books because it greatly reduces their overhead. Since they don’t have to invest in maintaining an on-shelf inventory, they are able to offer books at discounted prices. The bulk of their listed inventory is virtually available from Ingram and produced by Lightning Source when a customer orders the book.

What about the books that show up as “used”? The used books displayed for sale aren’t really used. In fact, they are often new books that have been discounted a dollar or so as another inducement to entice the customer to order – like free shipping on all orders over a certain dollar amount.

Learn more about Online Bookstores and Virtual Inventories.

New Frontier In Publishing – Print on Demand Book Publishing

Traditional book publishers face difficult decisions while trying to maintain a balancing act between what’s politically correct and what hot (but often) controversial trends are driving the book market. The print on demand book publishing method is now providing authors with a rather free and open press, and most are willing to publish books on a wide variety of topics with deviations that are a matter of personal interests. Freedom of expression is essential for the creative author to share their storytelling effectively. A self publishing author controls the content and owns all rights to their book. Many print on demand companies are emerging to support the efforts of self publishing authors by establishing a suggested retail price and providing the POD book publishing system that produces the book. The author and book publisher are both involved in varying amounts in promoting and marketing the book and then share the book sale profits.

In today’s publishing industry, authors are taking control of the publishing of their books. Print on demand publishing can help authors struggling to self publish their books by making your book available to millions of book shoppers around the world through online booksellers such as Amazon.com, Borders.com and many other online retailers. Authors are living and writing in very exciting times! Welcome to the new frontier in book publishing. The publishing revolution starts here and the time is now.

Learn more about the Print on Demand Book Publishing method.

Amazon’s Buy Back Offer – How it Affects Your Royalties

All self publishing authors are thrilled to see their book on Amazon for the first time, especially after putting months and sometimes years of hard work into polishing each sentence, crafting a dynamic cover, and toiling over the various publishing options available online. Sure it’s impressive to tell your readers they can order your book from Amazon.com, but just remember, you’ll be earning a lower royalty than if the customer had ordered your book directly from your book publishing company.

In addition, a few weeks after your book arrives from Amazon and your customer has had a chance to start reading it, Amazon is likely to send a notice or email to the customer offering to buy the book back so they can resell the book as a used book through Amazon’s used book program.

Amazon’s Buy Back Offer will continue to affect the royalties you could potentially earn because in addition to receiving a lower royalty in the first place, when Amazon resells your used book, there’s no royalty paid to you—there’s just additional profit for Amazon.com. Plus, if a customer is buying your used book from Amazon, there’s one less customer who might have ordered a new copy of your book.

As a self publishing author or book publisher, there’s nothing you can do about this situation except to continue to encourage potential readers interested in ordering your books to order directly from your book publishing company. Amazon.com’s reviews feature can be a beneficial tool in promoting your book so it’s important to keep Amazon involved in your book marketing efforts, but remember to promote your direct-buy internet retailer as well.

Learn more about how Author Royalties are calculated.